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/chained recommendations

The Hormozi Value Equation: hve

A proof

  1. A content recommendation is an offer of value.

  2. A recommendation (i.e. an offer of value) of 20-minute podcast episode is far more likely to be accepted than a 4-hour long audiobook.

  3. If the podcast episode reasonably proposes to provide 40% of the value of the audiobook, but it lands with you so well that your dream outcome (i.e. the magnitude of the remaining 60%) and your perceived likelihood of attaining that outcome skyrockets, then the existence of that podcast represents a new discovery bridge between the audiobook and all the people who would not have originally accepted the audiobook recommendation.

  4. To skyrocket the reception of your longer-form content, you should aim to distill all the best parts of your content into compressed forms and bring awareness to the message that there is value in deeply merging subjectivities with desirable beliefs.

  5. QED